Marketing during COVID-19

Learn what businesses need most during the chaos of coronavirus. Kevin Berrier, MDDC Advertising Director, will share the messaging, tactics and strategy for businesses – and news media members – to come out on the other side of the crisis.

Guests

Kevin Berrier,
advertising director
MDDC Advertising Services

Kevin Berrier connects clients with the right audience in print and online. Through listening and targeted questions, he uncovers the critical needs of his clients and is able to put together effective advertising campaigns. Kevin respects and admires the role local journalism plays in the community.

Kevin currently works with clients for MDDC Advertising Service. You can find him on Facebook, connect with him on LinkedIn, or follow MDDC Ad Services on Twitter.

Learn more about MDDC Ad Services

About this episode

ITEMS DISCUSSED IN THE EPISODE:

MDDC Client needs assessment

Webinar summaries from Borrell, “What your clients need now” and Mather Economics, “Digital & Print Benchmarks during COVID-19“

SPONSORSHIP OPPORTUNITIES – or CONTRIBUTIONS:

Interested in supporting our podcast, and journalism? Contact Kevin Berrier (kberrier at mddcpress.com) at MDDC Advertising Services. Want to contribute? Please donate to our 501(c)(3) Press Foundation. Learn more.

WHAT DO YOU WANT TO KNOW?

Have questions or want to know more about a person or topic connected with local journalism? Contact us.

CONTRIBUTORS:

Rebecca Snyder (host). Original music by Ruskin Nohe-Moren.